Abbie Chatfield TikTok radio shoutout sees Australian skincare brand’s sales soar

Hit Network radio host Abbie Chatfield has skyrocketed the sales of an Australian skincare brand.

During an on-air segment on her nightly show, Chatfield explained how a $55 acne product from local brand tbh skincare has “fixed” her bad skin.

The former The Bachelor contestant revealed she was having a “tough time” during a cystic acne breakout.

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Five days after the segment first aired, tbh Skincare co-founder Rachael Wilde was sent the clip and decided to record a reaction video on the first listen.

The video, posted to her TikTok account, racked up over 70,000 views overnight and the brand has received over 100 orders for the acne treatment.

That mention on live radio has now seen over 1,500 sales of the acne cream.

“Abbie mentioned tbh organically [sic] on her radio segment — it was really incredibly kind of her to say hello to us,” Wilde said.

“I was honestly shocked to hear that and couldn’t believe that she recommended us more than a year after she officially worked with us.”

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https://7news.com.au/lifestyle/beauty/aussie-skincare-brand-goes-viral-on-tiktok-after-radio-stars-transformation-c-8917528 Abbie Chatfield TikTok radio shoutout sees Australian skincare brand’s sales soar

James Brien

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