2023 Super Bowl Commercials Ranking: Top 5 Chiefs vs. Eagles commercials in Super Bowl 57

The Super Bowl may be the only show where viewers don’t get up for refills or toilet breaks during commercials. Companies pay big bucks for that airtime, so why not give people something to look forward to?

As always, some of the commercials were a little forgotten, but there were a handful that stood out clearly from the rest. Some companies used big celebrities, which this year included Will Ferrell and Miles Teller, to make a splash, while others used the element of surprise to captivate audiences.

Here are the top five commercials from Super Bowl LVII:

5. General Motors – Why not an electric vehicle?

As someone who grew up loving “Old School”, “Anchorman”, “Talladega Nights” and “Step Brothers”, I am easily smitten with Will Ferrell. That might not have been the smartest commercial of the night, but I’d swear that Ferrell improved the footage and got a few grins from me.

Companies love references in their Super Bowl ads, and this one has reference overload with Netflix connectivity. Normally, resorting to references to TV shows that were popular seven months ago might be a disadvantage, but Ferrell’s presence in the commercial is enough to make it entertaining. His criticism of the decisions of the “Love Is Blind” participants should also become an integral part of the show.

4. Coors vs Miller vs Blue Moon

I heard this ad on several podcasts leading up to Super Bowl LVII and was very skeptical. However, this is one of the few commercials that teased and actually delivered something funny weeks before the game.

The fight choreography was fun, reminiscent of an extremely low-budget Everything Everywhere All at Once, with ice cream, coasters and hot dogs as weapons. However, what really overpowered this commercial was the M. Night Shyamalan-esque twist at the end.

The ad seemed headed for a predictable tie between Coors Light and Miller Lite, which would have been a shame on Super Bowl night. Then, at the last second, Blue Moon comes out of nowhere to steal the entire commercial. What a twist!

3. Bud Light – Easy to drink, easy to hold

Stars: They’re just like us!

It weighs on my disbelief to see Miles Teller and his wife Keleigh Sperry endure horrible music on hold for an extended period of time, because I assume celebrities have some kind of quick pass to the front of the line for these things. That said, this is an extremely relatable situation.

Everyone has called their *insert bank, cell phone company, or internet service provider here* only to be put on hold for anywhere from 30 minutes to forever. That’s enough to make anyone want to reach for an adult drink and let off some steam.

Relationship skills aside, Teller just makes everything look cool and even dances around the living room while a big corporation ignores him. Watch Top Gun: Maverick or Whiplash and tell me that’s not the case.

2. Google Pixel – Fixed on Pixel

This was one of the more creative commercials of the night. Google Pixel could have simply relied on the technology that allows people to delete strangers from images on their mobile devices — but it didn’t.

No, instead, Google Pixel showed Super Bowl viewers the plethora of possibilities that could come in handy. Underdressed guy on the beach ruining a family photo? No problem. The picture of you with your ex? Well, it’s just a portrait of you. Were you, Giannis Antetokounmpo, just posted by Jaylen Brown? Now it was an easy breakaway dunk for Brown in transition.

1. Crown Royal – Thank you Canada

Remember when I complimented Miller Lite, Coors Lite, and Blue Moon on that Shyamalan twist at the end of their commercial? Well, this one kept me guessing until the end.

I thought the country of Canada paid Dave Grohl to list all the things Americans care about that were actually invented north of the border. Things like Michael Cera, peanut butter, instant potatoes, basketball, and even soccer itself. Unfortunately, that was too good to be true, and a Super Bowl ad was probably out of Canadian budgets anyway. That’s what a 30-year Stanley Cup drought will do to a country’s finances.

Eventually Grohl revealed it was a Crown Royal commercial and I had to give them credit for daring to come to America on his biggest sporting day.